Whether you have chosen to sell widgets online, traditional products and services, your expertise or advice, you have taken the leap into providing value.
There’s only one problem. You’ve put so much effort into creating your offering that you haven’t thought much about how to get the word out. Sound familiar?
There is only so much of your time and resources to put into setting up and running a business that it’s no wonder many don’t think too much about marketing. The practice is often misunderstood, and conjures up thoughts of expensive advertising and hiring creative agencies.
With 20+ years’ experience in marketing, market research and journalism behind me, I can assure you nothing could be further from the truth. All you really need is to focus on the right markets and picking one or two clever marketing tactics to set sail.
I have collated all the best marketing tips here that will give your business a jump start.
Tip #1 – Look at your Business From Your Customer’s Perspective
Many businesses start by developing what we want to offer to our customers and then try and find those willing to buy.
Effective marketing turns an “inside-out” approach to an “outside-in” process. Putting on your customer goggles and placing their interests at the heart of everything your business does will offer key insights you may not have considered before.
This comes down to speaking in your customers’ language as well – every email, brochure and offer you may MUST put the “what’s in it for me” from the customer’s perspective at the top of the priority list.