As a certified SEO copywriter, I have written copy for many websites - both in my previous marketing leadership roles as well as through my business. I have used many website CMS (content management system) platforms to build websites, and for sheer ease of use, drag-and-drop design and pleasure of building something you can immediately see, WIX definitely has an enormous advantage over others, such as WordPress.
However, WIX has been dogged by a poor reputation for effective SEO. Having just finished re-launching a website for a client, Cycle Tours NSW, I can put some of those rumours to rest.