LinkedIn may not have the social cache of Facebook, the constant chatter of Twitter or the visual appeal of Instagram, but it is absolutely gaining traction particularly for the B2B sales cycle.
If you are in marketing or sales in any B2B enterprise, you need to stop believing that social media is a fad and pay attention to how buyers are shifting on their journey towards research and information gathering.
For example did you know that 84% of C-level/vice president executive use social media to support purchasing decisions?
If you are in B2B sales you should also be aware that the buyer journey is changing, and they aren't sticking to just one network. However, when buyers are looking for potential suppliers the majority (56%, in fact) use LinkedIn.