By Ian Gatt
Marketing, business and cricket enthusiast.
So why are you still doing things this way? Well, it’s because you are conditioned to view qualified leads sourced by your sales team as a positive result, rather than wasted time and resources trying to make one sale. If this was 1980, I’d say congratulations. Better yet I’d put on free drinks as your sales team made inroads getting appointments when big companies were spending huge dollars in advertising to achieve the same result.
However, here we are deep into the age of the internet. More connected than we have ever been. Yet so many industry leaders, niche specialists, founders of innovative companies and even marketing managers allow their expertise to stay trapped in their own heads.